Why Manson Would Start a Podcast or YouTube Channel, Not a Blog
Manson argues that independent blogging had become a difficult content-business entry point by 2020 because smaller sites struggled to monetize or were absorbed by large networks. He sees podcasts and YouTube as faster-growing spaces where dominant media companies had not yet fully settled the playbook.
- Small and medium blogs faced weak monetization
- Large networks absorbed much of the written-content market
- Podcasting and YouTube were still growing quickly
- Unsettled formats create an advantage for younger independent creators
“if you're looking to build the content business blogging is probably one of the worst options right now”
“if I was starting today I would start a podcast or a YouTube channel”