Why the Compliment Sandwich Is a Terrible Feedback Tactic
Robert Glazer explains that the common practice of sandwiching critical feedback between compliments is ineffective because recipients often miss the core message. The technique softens the blow but undermines clarity, especially in high-stakes conversations.
- The compliment sandwich causes people to miss the critical feedback in the middle.
- It's a sign of discomfort with delivering hard truths directly.
- Clarity is more important than comfort when someone's job or performance is at risk.
“The people just miss it—they miss that that was the important part.”
“You want to be really clear and make sure that they understand that and that they aren't confused.”