Podcasts Create Deep Influence but Resist Growth Formulas
Parr ranks podcasts above YouTube, newsletters, and blogs for influence because listeners spend long stretches with hosts in their ears. Yet he argues podcasts are much harder to grow than newsletters and often depend on an elusive mix of timing, talent, and platform fit.
- Long listening time can create unusually strong influence.
- Podcasting and writing require different core skills.
- Newsletter growth is more formulaic than podcast growth.
- A successful podcast can still feel like magic in a bottle.
“podcasts are one of the best ways to have influence. It's also one of the hardest.”
“podcasting is oftentimes, in my opinion, a little bit magic in a bottle.”