The 111 Product
One problem, one solution, one sitting — a finished product every time you stand up.
- Difficulty
- Easy
- Time to result
- ~days to results
- Steps
- 4
- Confidence
- 85%
The 111 Product is Fladlien's constraint for shipping fast: one problem, one solution, one sitting. The problem must be a single narrow focus; the solution is exactly one method, not a menu; and the whole thing gets created in one session — blank screen to finished product. He launched product after product this way for a year, and the byproduct was a set of micro-systems (for writing articles, emails, sales letters, and products) that later combined into his webinar business. The point wasn't any single product's revenue but the compounding of skills and systems from sheer volume.
Origin
Broke and desperate, Fladlien wrote a six-to-seven-page ebook on fast article writing, sold it cheap on a marketing forum, and — seeing it work — decided to just create these narrow products one after another.
Core principles
- 01One problem — a single, very specific, narrow-focus problem.
- 02One solution — teach just one way to solve it, not three or ten.
- 03One sitting — sit down to a blank screen and stand up with a finished product.
- 04Volume of shipping builds micro-systems and skills you don't notice you're developing.
How to run it
- 1
Narrow to one problem
Choose a single, very specific problem rather than a broad topic area.
- 2
Commit to one solution
Teach exactly one way to solve it — resist offering three, four, or ten approaches.
- 3
Finish in one sitting
Sit down to a blank screen and don't stand up until you have a finished product.
- 4
Repeat for volume
Launch product after product; the repeated act builds micro-systems and skills that later combine into bigger capabilities.
Pro tip Fladlien's article, email, sales-letter, and product-creation systems all emerged from this volume and combined into webinars.
In the wild
After ghostwriting articles on odd topics, Fladlien documented his fast-writing method in a six-to-seven-page ebook, took out a classified ad on a marketing forum, and pitched: 'I think I could cut your article writing time in half the first time you read my ebook, and it's only four dollars to find out.'
→ People bought because it was so cheap, loved it, wrote about it on the forum, and the referrals convinced him to keep creating narrow 111 products.
Common mistakes
Piling on solutions
Teaching three, four, five, or ten ways to solve the problem bloats scope, breaks the one-sitting constraint, and stops products from shipping.
Is it for you?
Best for
Info-product creators and solopreneurs who need to ship consistently and build skill through volume.
Not ideal for
Comprehensive flagship products that genuinely require breadth and multiple modules.
From the transcript
“I call them 111 products one problem one very specific narrow Focus problem one solution I'm just going to teach you one way to solve…”
“I have to be able to sit down with a blank uh screen and then when I stand up I have a finished product”
From the episode
Jason Fladlien: The Quarter-Billion-Dollar Webinar Man Reveals His Best Marketing and Sales Secrets
Jason Fladlien