Attract, Nurture, Convert
Stop asking one post to do everything — give each post a single job and shift your mix by season.
- Difficulty
- Moderate
- Time to result
- ~weeks to results
- Steps
- 3
- Confidence
- 92%
Attract, Nurture, Convert is Brock's core content framework: rather than forcing every post to do everything, you separate content into three jobs and adjust the ratio based on the season your business is in. Attraction content pulls in new eyeballs and followers; nurture content builds trust and primes an existing audience; conversion content moves people onto an email list or into a purchase. The exact percentages flex — in a growth season you lean into attraction, ahead of a launch you nurture, and during a launch you go almost entirely conversion. The goal is that by the time you sell, followers are already primed and asking for the link.
Origin
Brock developed the framework from making hundreds of posts a month and noticing he could barely name a couple that successfully attracted, nurtured, and converted in one shot — proving that separating goals per post was the only reliable path.
Core principles
- 01One post trying to attract, nurture, and convert at once almost always fails — doing all three is luck, not strategy.
- 02Every post has a single purpose; assign it before you make it.
- 03Your content mix percentages should shift with the business season you're in.
- 04Nurtured, primed followers convert without needing to be hard-sold.
How to run it
- 1
Assign each post one goal
Before creating a post, decide whether its single job is to attract new people, nurture existing followers, or convert them into leads/customers.
Pro tip Trying to do all three in one post is more luck than strategy — pick one.
Watch out Posts with a muddled purpose tend to accomplish none of the three.
- 2
Diagnose your season
Determine where you are: building an audience, warming up an audience ahead of a launch, or in the middle of an active sale.
Pro tip Plan the nurture season months before a launch so followers are primed by sale time.
- 3
Weight your content mix to the season
Set your posting percentages toward the season's goal — heavy attraction when growing, heavy nurture pre-launch, heavy conversion during a launch.
Pro tip Even in a 90% conversion week, keep the shareworthy and entertaining principles baked in.
Watch out Don't stay permanently in one mode; the ratio should move as your business goals change.
In the wild
Two weeks before the interview Brock was mid-launch, so 90% of his content was conversion content — he made about 22 sales-oriented posts in five days, not trying to reach new people or nurture at all.
→ By concentrating on conversion during the launch season he maximized sales from an already-primed audience.
Brock describes a creator with 30,000 followers and a launch three months out who spends the runway getting followers engaged and interacting so they're 'itching' and asking for the wait-list link by launch time.
→ The audience arrives at the launch primed and ready to buy without needing to be hard-sold.
Common mistakes
Expecting every post to do all three jobs
Attracting, nurturing, and converting in a single post is nearly impossible and leads to weak, unfocused content.
Using a fixed content ratio year-round
The right mix depends on your season; ignoring that means you're growing when you should be converting, or selling to a cold audience.
Is it for you?
Best for
Creator-entrepreneurs and small businesses running launches who need a deliberate content plan across the customer journey.
Not ideal for
Pure hobbyists posting for fun with no offer or business goal behind their content.
From the transcript
“business owners kind of fall into this trap of like wanting their content to do everything at once. attract people to their page... nurture their…”
“my exact percentages vary depending on the season I'm in. 2 weeks ago, we were in the middle of a launch. So 90% of my…”
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