Big Promise Course Framework
Name the transformation, then map three-to-seven pillars to it.
- Difficulty
- Easy
- Time to result
- ~weeks to results
- Steps
- 4
- Confidence
- 78%
This framework starts by defining the change your course delivers — the 'big promise,' the one big transformation and clear end result students achieve. That promise becomes the foundation of the offer. From there you outline the curriculum as a simple road map of three to seven steps or pillars; any more becomes overwhelming. Each module or lesson ties directly back to one pillar, and you then choose a format (pre-recorded, live, or hybrid) that plays to your strengths. Hala built her LinkedIn Secrets course exactly this way, with every step based on real questions her audience kept asking.
Origin
Hala Taha teaches this as the structure behind her own LinkedIn Secrets course, where every one of the three-to-seven pillars was based on a real, recurring question from her audience.
Core principles
- 01Every course must deliver one big transformation — the big promise
- 02The promise is the foundation of the entire offer
- 03The curriculum is a road map of three to seven steps or pillars
- 04Too many steps overwhelm the audience — keep it simple
- 05Every module must tie directly back to one pillar
How to run it
- 1
Define the big promise
Identify the big transformation your course delivers — what problem you solve and what clear end result students will achieve.
Pro tip The promise becomes the foundation of your entire offer and how you pitch it.
- 2
Outline three to seven pillars
Break the transformation into a simple road map of three to seven steps or pillars that students follow — essentially your curriculum.
Pro tip Base each pillar on a real question your audience keeps asking.
Watch out More than seven steps becomes overwhelming for your audience.
- 3
Map modules to pillars
Ensure each module or lesson ties directly back to one of the pillars so the curriculum stays coherent.
- 4
Choose a fitting format
Decide whether the course is pre-recorded, live, or hybrid, and whether to add quizzes, worksheets, or community — there's no right answer, only what plays to your strengths.
In the wild
Hala built her LinkedIn Secrets course so that every step was based on real questions her audience kept asking, with each module tied back to a pillar.
→ A focused curriculum that mapped directly to demonstrated audience demand.
Common mistakes
Too many steps
Going beyond seven pillars overwhelms the audience and dilutes the road map. Three to seven is the sweet spot that keeps the course followable.
Is it for you?
Best for
Course creators structuring their curriculum around a clear student outcome.
Not ideal for
Open-ended reference material or communities where a single fixed transformation doesn't apply.
From the transcript
“What is the big transformation you want your audience to take? This is called your big promise.”
“Keep it simple. Three to seven steps is the sweet spot. Anymore and it becomes overwhelming for your audience.”
From the episode
The Creator’s Playbook: How Top Entrepreneurs Monetize Their Expertise to Make Millions Online