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CommunicationKathryn Minshew

Mirror-the-Job-Description Resume

Beat the resume-screening algorithm by echoing its exact keywords back.

Difficulty
Easy
Time to result
~days to results
Steps
4
Confidence
86%

Minshew's top resume tip targets the machine that reads it first. Because many companies run an algorithm over resumes before any human does — checking for the specific language the hiring manager flagged as important — you should pull the key skills and experiences straight from the job description and, where accurate, mirror those exact words in your resume. Applicant tracking systems are often poor at recognizing that synonyms mean the same thing, so aligning your wording maximizes the odds a human ever sees your application. Once past the gate, keep the resume to one page, link to a portfolio for extras, and focus on specifics that show you went above and beyond rather than generic duties. The keyword mirror gets you seen; the specifics get you shortlisted.

Origin

Minshew distilled this from The Muse's work helping millions of people apply for jobs and from the widely-shared frustration of resumes disappearing into an application 'black hole.'

Core principles

  • 01Most online applications are screened by an algorithm before any human sees them.
  • 02Applicant tracking systems often can't tell that two synonyms mean the same thing.
  • 03Matching the exact language of the job description gets you past the machine gate.
  • 04Once seen, specifics that show you exceeded expectations are what make you stand out.

How to run it

  1. 1

    Mine the job description

    Look at the specific job you're applying to and highlight the key skills and experiences the position requires.

  2. 2

    Mirror the exact words

    To the extent it's accurate, make those specific and exact terms appear in your resume so the screening algorithm registers a match.

    Pro tip Don't rely on synonyms — tracking systems often can't tell that two words mean the same thing.

    Watch out Only claim skills you genuinely have; the mirroring must stay truthful.

  3. 3

    Keep it to one page

    Hold the resume to a single page, adding a link to an online portfolio or website (or an addendum) if you have more to share.

  4. 4

    Spotlight how you're different

    Instead of stating obvious duties, describe going above and beyond — exceeding quota, inventing a creative way to grow the business — so you stand out once a human reads it.

    Pro tip Everyone knows a salesperson closes deals; show the exceptional result, not the job function.

In the wild

The salesperson who quantifies

Minshew contrasts a resume that merely says a salesperson 'closed deals' with one that shows exceeding quota or a creative new way to increase business.

The specific, above-and-beyond version differentiates the candidate and earns the chance to shine, rather than blending into the pile.

Common mistakes

Trusting synonyms to be understood

Assuming an applicant tracking system will recognize that your wording means the same as the job description's often gets you filtered out before a human ever reads it.

Listing generic duties

Stating obvious responsibilities everyone in the role has gives a human screener no reason to pick you over anyone else.

Is it for you?

Best for

Applicants going through online application portals that use applicant tracking systems.

Not ideal for

Candidates recruited directly by someone reaching out, who may skip the resume screen entirely.

From the transcript

look at the job description ... highlight any key skills or experiences ... and then make sure ... that those specific and exact words appear…

Kathryn Minshew · 42:30

a lot of companies are using ... machine learning to screen resumes ... an algorithm look through it and say ... does it have the…

Kathryn Minshew · 43:00

focus on what you did ... can you talk about going above and beyond exceeding your quota coming up with a creative new way to…

Kathryn Minshew · 44:00

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