The Rule of Three Reposts
Post every piece of content at least three times, 60-90 days apart — the algorithm has amnesia.
- Difficulty
- Starter
- Time to result
- ~months to results
- Steps
- 3
- Confidence
- 90%
The Rule of Three Reposts is Brock's simple efficiency framework: every post you make should be published at least three times, waiting 60 to 90 days between each. The logic is that a post's first result doesn't cap its potential — different people are online at different times, and the algorithm effectively forgets. You should repost even if the first two attempts flopped, because the third might land. Brock practices this aggressively: roughly 75% of his content is not new, but rather something he previously posted, either re-uploaded verbatim or slightly modified. It's his top 'quick win' for creators.
Origin
Brock arrived at this from his data-driven, high-volume approach — discovering that recycled posts frequently performed well on later attempts and that a large majority of his own successful output was repurposed.
Core principles
- 01A post's first performance doesn't determine its ceiling — timing and audience change.
- 02Most content is under-distributed; people post once and forget it.
- 03Reposting 60-90 days apart reaches different people at different times.
- 04The majority of a creator's output can be recycled rather than made fresh.
How to run it
- 1
Commit to three postings per piece
Treat every post as something to be published at least three separate times, not a one-and-done.
Pro tip This alone multiplies your effective output without new creation.
- 2
Space reposts 60-90 days apart
Wait at least two to three months between each reposting so it reaches different segments of your audience.
Pro tip Different people are online at different times, so spacing captures new viewers.
Watch out Reposting too soon risks the same audience seeing it back-to-back.
- 3
Repost even the flops
Re-upload or lightly modify posts that underperformed — the next attempt may hit even if the first two didn't.
Pro tip About 75% of Brock's content is recycled, re-uploaded or slightly tweaked.
In the wild
Brock reveals he is 'notorious' for reusing content — roughly 75% of what he posts is not new, just something he previously published that he re-uploads or slightly modifies before posting again.
→ He sustains high output and reach while creating far less brand-new material than his volume would suggest.
Common mistakes
Posting once and forgetting it
A single posting leaves most of a post's potential reach on the table, since timing and audience vary hugely.
Abandoning content after a weak first run
A poor first or second performance doesn't mean the post is bad; the third attempt can perform well with a different audience or timing.
Is it for you?
Best for
Any creator on a content hamster wheel who wants more output and reach without constantly producing new material.
Not ideal for
Highly time-sensitive or news-driven content that becomes stale or irrelevant within days.
From the transcript
“every post you make should be posted at least three times. Even if it performs poorly the first two times, you never know if the…”
“I think about 75% of my content is not new. 75% of it is just something that I've previously posted”
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