Trust Funnels
Build automated systems that sell for you so you make money without live-launching or burning out.
- Difficulty
- Advanced
- Time to result
- ~months to results
- Steps
- 4
- Confidence
- 86%
Solomon calls her automated sales systems 'trust funnels' — sequences that build trust and sell without requiring her to be constantly on. She uses DM, email, and webinar automations, with ManyChat as one entry tool triggering the familiar 'comment a word to get my freebie' flow, then hands off to CRM automations for trainings, emails, and payments. The point is doing more with less: escaping the trap of endless live launches and monthly new programs that she calls gold handcuffs. Crucially, automation only works once offers are streamlined and priced correctly. Done right, the ecosystem lets you make money while you sleep or make breakfast for your daughter.
Origin
Solomon built her first trust funnel in 2017, going from $250,000 to $1.3 million in nine months by putting the proper automations in place to support the funnel rather than relying on constant live launches.
Core principles
- 01Do more with less by automating the repeatable parts of selling.
- 02Constant live-launching and monthly new offers are not a sustainable model.
- 03Automation must sit on top of streamlined, well-priced offers to work.
- 04An ecosystem of DM, email, and webinar automations feeds itself.
- 05Freedom is time and mental real estate, not gold handcuffs to a new launch.
How to run it
- 1
Streamline offers first
Ensure your offers are refined, priced, and mapped to buyers before building any automation, because automation cannot fix a non-converting offer.
Watch out Automations will not work unless your offers are set up correctly first.
- 2
Set the entry automation
Use a tool like ManyChat to trigger an action from a reel — download a freebie, listen to a podcast, join a free training, or apply to work with you.
Pro tip The standard 'comment a word to get my freebie' reel is a ManyChat back-end.
- 3
Wire the back-end ecosystem
Connect CRM automations for the trainings, emails, and payment processing that follow the entry trigger.
- 4
Design for self-sustaining income
Architect the pieces so they feed each other and sell continuously, freeing you from constant live-launching.
Pro tip Aim to make money while you sleep, create content, or make breakfast.
Watch out Constant live launches and monthly new offers are gold handcuffs, not freedom.
In the wild
In 2017 Solomon set up what she calls a trust funnel with the proper automations in place, rather than relying on live launches. The system supported her offers and scaled her revenue dramatically.
→ Grew from $250,000 to $1.3 million in nine months.
Common mistakes
Automating before offers convert
Putting a non-converting offer on automation does not make it convert; the offer must be streamlined and priced first.
Living in constant launch mode
Relying on perpetual live launches or a new program every month is unsustainable and traps you in gold handcuffs instead of freedom.
Is it for you?
Best for
Established creators with a proven offer ready to systematize their sales.
Not ideal for
Beginners without a validated, converting offer yet.
From the transcript
“the first million that I made back in 2017, I went from $250,000 to 1.3 million in 9 months because I set up a trust…”
“I believe in doing a lot more with less, which is why the automations are so important.”
From the episode
Julie Solomon: How to Grow Your Personal Brand
Julie Solomon