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Ryan Serhant16 March 2020

Ryan Serhant: Become a Real Estate Rockstar

6Frameworks
8Insights

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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster20:00

Other People Notice Your Insecurities Less Than You Think

Serhant recalls feeling conspicuous because of his weight, skin, gray hair, and pale complexion. He later realized that other people were preoccupied with their own perceived flaws, so rejection usually carried far less consequence than his anxiety predicted.

  • Self-consciousness exaggerates how closely others inspect us
  • Other people are often focused on their own insecurities
  • A direct request usually risks only a no
  • Confidence can be practiced by acting like the person you want to become

all the things that I was nervous about no one was else was paying attention to because all they were caring about was was I…

Ryan Serhant · 21:00

just ask what were they gonna do say no at least you know

Ryan Serhant · 22:00
#confidence#insecurity#rejection

Story· 4

Story02:00

Why Ryan Serhant Credits New York With His Career

Serhant arrived in New York in 2006 to pursue theater and shared a one-bedroom apartment converted for three roommates. He says the city's density and diversity let him try acting, modeling, flyer work, and apartment rentals while meeting intellectually curious people.

  • He moved to New York after college to pursue theater
  • Multiple kinds of work were available within the same city block
  • He credits the city's diversity with creating unusual opportunities

without New York I wouldn't have had all the different opportunities that I have

Ryan Serhant · 02:30

you can do it all in New York City because it's a melting pot everybody is here and there's unlimited unlimited opportunity in the city

Ryan Serhant · 03:00
#new york#career#opportunity
Story04:30

The Fear That Pushed Serhant From Acting Into Real Estate

The business of acting was damaging Serhant's well-being, and he feared becoming comfortable with survival jobs while waiting decades for a break. After failing the LSAT, he followed a friend's suggestion that real estate resembled acting and obtained his license.

  • Acting's repeated rejection was harming his mental well-being
  • Older actors still waiting for a break showed him a future he feared
  • A failed law-school route narrowed his alternatives
  • He treated real estate as a practical use of performance skills

I put acting to the side because I just wasn't happy anymore

Ryan Serhant · 04:30

it was so terrified that that was gonna happen that I said you know what I got to make something happen

Ryan Serhant · 05:00
#career pivot#acting#real estate
Story06:00

How Public Failure Turned a Side Job Into a Career

Before his television audition, Serhant treated real estate mainly as a way to pay rent. Being cast created a public downside: if he failed to sell, that failure would be broadcast, so fear and stress drove intense early effort and cold calling.

  • He auditioned among roughly 3,000 people
  • He presented himself with an actor's confidence despite limited experience
  • Television made poor sales performance publicly visible
  • Fear of shame became an enduring source of motivation

the last thing I wanted to do was be a loser real estate agent who couldn't sell anything

Ryan Serhant · 09:00
#television#motivation#career
Story12:00

Picking Up Sticks Taught Serhant That Work Has No Ceiling

Serhant's father assigned manual jobs and required his sons to earn what they wanted rather than receiving an allowance. Being paid per stick in a tree-filled yard taught him that finding and completing more small units of work could add up to meaningful money.

  • His father made him earn purchases from childhood
  • Small paid tasks made effort and reward visibly connected
  • An abundant supply of sticks suggested an abundant supply of work
  • He later mapped the same volume intuition onto meeting people

you can make money doing anything just figure it out

Ryan Serhant · 12:30

pick up enough sticks you can make oh you can make some real money

Ryan Serhant · 13:00
#work ethic#childhood#money

Tool· 1

Tool41:30

Why Improv Practice Makes Ordinary Conversations Easier

Serhant recommends improv classes for people who need to become more comfortable speaking with strangers. Practicing absurd, exposed scenes in front of others makes a normal conversation about the weather feel comparatively safe and simple.

  • Improv creates structured exposure to social discomfort
  • Ridiculous scenes raise the ceiling of what feels embarrassing
  • Everyday stranger conversations then feel less threatening
  • The practice is useful beyond professional performers

if you are gonna live life talking to other human beings go take an improv class it'll help you open up

Ryan Serhant · 41:30

if you can do that you can talk to a stranger on the street about the weather

Ryan Serhant · 42:00
#improv#communication#confidence

Takeaway· 2

Takeaway10:00

Sales Works Better as a Transfer of Enthusiasm

Serhant says he does not sell the physical home so much as the excitement a buyer can attach to life inside it. He uses imagination and emotion to help buyers picture family moments, then discusses the transaction after genuine enthusiasm forms.

  • The home provides the structure around the emotion being communicated
  • Specific future scenes help a buyer imagine living there
  • Emotion is easier to engage than another person's wallet
  • Enthusiasm must attach to something the buyer already likes

selling is the transfer of enthusiasm

Ryan Serhant · 11:00

my enthusiasm for a home is really what I'm selling

Ryan Serhant · 11:00
#sales#enthusiasm#emotion
Takeaway14:00

Showing Up Creates Opportunities Years Later

Serhant argues that physical and social presence creates the surface area on which luck can operate. He describes attending a meeting he wanted to skip, then leaving with several valuable new relationships and prospective buyer connections.

  • Presence puts a person inside conversations where deals begin
  • Relationships formed today may produce value a decade later
  • An apparently low-priority meeting can reveal unplanned connections
  • Avoiding rooms because their payoff is uncertain removes upside

you got to be in the room you got to be part of the conversation you got to put yourself out there

Ryan Serhant · 14:30

the deals that I do today are based on relationships that I started by being in the room ten years ago

Ryan Serhant · 15:00
#showing up#relationships#luck