Celebrity Reach Does Not Guarantee a Successful Podcast
Harbinger says many podcasts end because their creators underestimate the workload and expect existing fame or a few social posts to generate an audience. Even major celebrities may quit when downloads or revenue fail to meet expectations shaped by their success in other media.
- Creators often compare episode-seven results with mature shows
- Existing fame does not remove the need for sustained audience development
- A few promotional posts are not a distribution strategy
- High opportunity cost makes modest podcast revenue unattractive to celebrities
- Success is judged against the producer's expectations and costs
“most people have no idea how much work it is”
“she tweeted it twice of course you failed of course you frickin failed”