10K in 10 Days Challenge
Turn existing skills, assets, and relationships into a focused revenue sprint
- Difficulty
- Easy
- Time to result
- ~days to results
- Steps
- 6
- Confidence
- 99%
The 10K in 10 Days Challenge is a compressed revenue experiment. Pick a ten-day number that would surprise you—$10,000 is the namesake, but Rodgers permits a lower or higher target. Before the sprint, inventory what can become money now: professional skills, handmade goods, unused possessions, unpaid invoices, or access to a network. Turn those assets into one or more clear offers and map how you will reach potential buyers. During the ten selling days, contact people directly through email and calls, post publicly, pitch cold prospects, and ask for the sale. Track results and adjust as evidence arrives. Hitting the full target is not the only success condition; the sprint is designed to create action, sales confidence, market feedback, and proof that earning opportunities are accessible.
Origin
Rodgers created the challenge to force action after teaching money-making concepts. In one community run, roughly 300 participants reported making a combined $2.7 million in ten days.
Core principles
- 01Focused action turns knowledge into revenue evidence.
- 02Everyone has skills, possessions, or opportunities that can become money.
- 03A short deadline encourages creative action.
- 04Direct outreach is necessary; an unpitched offer cannot sell.
- 05Learning and momentum still matter when the headline target is missed.
How to run it
- 1
Set the stretch number
Choose the amount that would blow your mind if earned in ten days. Adapt the $10,000 target to your current context if needed.
Pro tip Make it exciting enough to force different thinking.
- 2
Inventory monetizable resources
List skills, goods, unused possessions, unpaid balances, and people who might need your help.
Pro tip Start with resources already available so preparation stays short.
- 3
Build the offers
Package selected resources into specific things people can buy. Set prices and define who each offer serves.
Pro tip An hour of expert advice can be a valid first offer.
Watch out Do not spend the sprint perfecting elaborate infrastructure.
- 4
Prepare the outreach plan
Schedule emails, calls, social posts, network outreach, cold pitches, and direct asks across ten days.
Pro tip Begin with people who already know and trust you.
- 5
Sell for ten days
Execute the plan daily and explicitly ask people to buy. Record revenue, responses, and objections.
Pro tip Use multiple channels rather than waiting for one post to work.
Watch out Fear-driven delay leaves too little time to learn or close sales.
- 6
Adapt and debrief
Tweak the strategy from feedback during the sprint, then review the offers and channels that showed potential.
Pro tip Treat partial revenue and clearer next steps as evidence, not failure.
In the wild
A client who taught knitting had leftover yarn from large batches. She packaged the random yarn and offered it for sale rather than overlooking it as clutter. The simple asset conversion required no new product development.
→ She made thousands of dollars from yarn already lying around her house.
Another client contacted past clients who still owed money and held a large garage sale after a divorce. She combined collecting existing receivables with selling possessions instead of relying on a single new offer.
→ The two strategies generated more than $10,000 in ten days.
Common mistakes
Preparing instead of pitching
Some participants waited until the final days to become brave enough to pitch. Selling activity, not planning alone, creates the result.
Using only one route to revenue
The challenge supports services, goods, receivables, assets, and multiple outreach channels. A narrow plan reduces learning and opportunity.
Is it for you?
Best for
It is best for aspiring or active entrepreneurs who need a deadline, an offer, and direct sales practice.
Not ideal for
It is not ideal for people seeking passive income without outreach or for offers that require long regulatory or product-development lead times.
From the transcript
“And so, 10K and 10 days, it came out of just saying, okay, now I've taught you all these things. Now it's time to take…”
“There's just we all have skills and we can turn those skills into money. And so, or we have stuff lying around the house that…”
“And so, for 10 days, once they have their plan in place, then for 10 days you're going to put yourself out there. You're going…”
From the episode
Rachel Rodgers: Million Dollar Decisions, Why We Should All Be Millionaires and How You Can Become One
Rachel Rodgers