YYoung and Profiting
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31 October 2022

Grow Your Network and Influence with the 11 Laws of Likability

9Frameworks
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Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster11:30

Networking Isn’t About What You Can Get

Michelle rejects the idea of 'strategic networking' aimed at immediate gains like jobs or sales. Instead, she advocates for 'relationship networking'—building genuine connections without expectations. The key is being intentional, not transactional.

  • Networking for need creates inauthentic interactions.
  • Real relationships form when you're curious about others, not what they can do for you.
  • True connection happens when you focus on the relationship, not yourself or your goals.
  • Being intentional is different from being strategic.

I hate the whole networking for need... I just want you to build relationships because those are the ones that are going to get you…

Michelle · 11:45
#networking#relationships#authenticity#mindset

Hot Take· 1

Hot Take16:00

You Don’t Need to Be Bubbly to Be Likable

Being perky or energetic isn’t required for likability. What matters is having 'productive energy'—adjusting your energy to match the situation and the person you're with, not forcing a personality that isn’t you.

  • Bubbly energy can backfire if it overwhelms others.
  • Likability comes from matching the room’s energy, not dominating it.
  • Productive energy means calming, validating, or energizing as needed.
  • Authenticity with adaptability builds real connection.

It's not about bubbly and perky... it's about productive energy and what is the valuable energy in the moment.

Michelle · 16:45
#energy#authenticity#communication#personality

Explainer· 1

Explainer10:00

Why Likability Is a Business Superpower

Likability isn't just about being friendly—it directly impacts trust, influence, and business outcomes. When people find you likable, they see you as more credible and trustworthy, making them more likely to act on your ideas, hire you, or refer you. Research shows likability is one of the six key factors of influence.

  • Likable people are seen as more trustworthy and credit-worthy.
  • Ideas from likable people are more likely to be heard and acted on.
  • People don’t quit companies—they quit people they don’t like.
  • When choosing between two qualified candidates, 'who' matters more than 'what'.

When you are likable you are seen as more credit worthy more trustworthy your ideas are received and acted upon.

Michelle · 10:15
#likability#influence#business relationships#trust

Story· 1

Story02:00

From Finance to Founder: A Career Reinvention Story

Michelle started in finance, managing $100M for a bank, but felt disillusioned by poor leadership and communication. As the only woman on the trading floor, she was often mistaken for a secretary. Inspired by her passion for teaching, she transitioned into leadership training—eventually becoming a 'connection creator'.

  • Worked in finance despite wanting to be a teacher.
  • Felt isolated as the only woman on the trading floor.
  • Realized her purpose was teaching adults, not youth.
  • Corporate role funded her transition into entrepreneurship.

I was managing about 100 million dollars for the bank... I thought you know this is not how you do it and really wanted to…

Michelle · 03:30
#career change#leadership#women in business#entrepreneurship

Q&A· 2

Q&A21:00

How to Discover What People Like About You

To uncover your most likable qualities, ask for feedback—not just from friends, but from 'frenemies' and exes. Frame the question positively to elicit honest, constructive responses about strengths others admire in you.

  • Ask: 'What is one quality you admire in me?' to guide positive feedback.
  • Diverse sources (including critics) provide more balanced insights.
  • Avoid open-ended questions like 'How would you describe me?' which invite negativity.
  • Feedback helps identify your authentic, likable traits.

Ask Frenemies and x's and you'll get some really great information.

Michelle · 21:50
#feedback#self-awareness#authenticity#personal growth
Q&A47:30

Why Third-Party Referrals Boost Likability

People are 4x more likely to buy or engage when referred by someone they trust. Being associated with respected individuals or communities transfers trust and increases your credibility before you even speak.

  • 92% of people trust recommendations from others.
  • Working with trusted figures (e.g., Marshall Goldsmith) boosts your credibility.
  • Association creates a 'transfer of trust' even without direct referral.
  • Your reputation is amplified through others’ validation.

If he trusts you then I trust you—that's the law of association.

Michelle · 48:45
#referrals#trust#reputation#networking

Tool· 1

Tool30:00

The 3 Types of Listening That Build Connection

Michelle teaches three levels of listening: 'in' (relating to self), 'out' (understanding the other), and 'intuitively' (reading unspoken cues). Mastering all three deepens conversations and strengthens rapport.

  • Listening in: Find common ground ('me too' moments).
  • Listening out: Understand the other person’s perspective.
  • Listening intuitively: Pick up on body language and tone.
  • Balance all three to create a two-way 'dance' of connection.

Listening in is where we are 80 of the time... listening out is about from their perspective.

Michelle · 30:45
#listening#communication#empathy#relationships

Takeaway· 1

Takeaway40:30

People Remember How You Made Them Feel

Mood memory means people recall how you made them feel far more than what you said. End every interaction on a positive note—curious, appreciative, or validating—to ensure they want to reconnect.

  • Endings shape lasting impressions more than middle content.
  • People remember feeling heard, valued, or understood.
  • Follow up with a light touch to reinforce positivity.
  • Small gestures (remembering details) build big goodwill.

People remember far more how you made them feel than anything that you said.

Michelle · 40:45
#first impressions#emotional intelligence#memory#relationships